Uninsured Still Don't Realize Financial Support Is Available to Help Pay For Insurance

The Robert Wood Johnson Foundation recently released results of an in depth survey as to why people without health insurance aren't jumping to sign up for insurance on the Health Exchange. It turns out that many of the uninsured think the insurance will be too expensive and they don't realize that financial help in the form of an advancable tax credit is available to help pay for insurance. 

Here is what Robert Wood Johnson said, taken from their website:

The Robert Wood Johnson Foundation recently conducted a research study to check in with consumers midway through open enrollment. Focus groups were held in late November 2013 in Philadelphia, Richmond and Chicago with uninsured and self-purchase populations. A national survey of 1,147 uninsured individuals, ages 18-64 was fielded December 19-29, 2013.

The study results indicate that while most of the uninsured have heard of the marketplace in their state, only about one-quarter had visited the website at the end of December. There is an opportunity to use messaging that addresses barriers and motivates consumers to pursue coverage before enrollment ends on March 31, 2014.

Cost continues to be the main concern for those without health coverage. Consumers assume health insurance options are not affordable and this perception keeps them from exploring their options. Most have also not heard that financial help is available to millions of Americans or that more people are eligible for low-cost or free coverage in states that have expanded Medicaid. Knowing that consumers are making decisions through a financial lens, it’s important that messaging address affordability concerns. The idea that they could get financial help is a top motivator for the uninsured.

So if you know people that don't have insurance and make up to $44,000 as a single person or about $92,000 for a family of four, then they can get financial help in the form of a tax credit to help pay for insurance on the Exchange.

Go to www.healthcare.gov to learn more about the tax credit and to sign up for health insurance. The deadline is March 31, 2014.    


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